2005 JOHNNIE WALKER GREEN LABEL INTERACTIVE MENTOR

Combined elements such as live drama, interactive images and personal wine tasting time, we created an experimental “City Oasis” and put real plants into virtual scenery. Performers led the audience to Scotland, the homeland of Whisky, to feel the unique nature and climate changes of the land. By stimulating the sight, hearing and smell of the audience, audience felt the uniqueness and sophistication of the brand. This project was widely praised by international media such as Architectural Record.